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  • - Greenhouse Agency
  • New York City, NY, USA
  • Full Time

Greenhouse agency

 

Woodford Reserve Brand Ambassador – New York City, NY

Company Overview:

Greenhouse Agency is an integrated engagement focused marketing agency committed to thinking boundary-less and innovating to empower others. We are industry experts who curate creative experiences that drive brand adoption, challenge the status quo, and spark movements.  We look for passionate and talented people with integrity and an entrepreneurial spirit to join our movement. Apply today to become a part of our fun, challenging, and dynamic Greenhouse family.


About Our Client Brown-Forman:

Brown-Forman is one of the largest American-owned spirits and wine companies and sells its brands in more than 160 countries. Brown-Forman's culture is a direct reflection of their deeply held core values of integrity, respect, trust, teamwork, and excellence. Their values permeate everything they do and guide their actions with employees, customers, and communities. Partner with this collegial company, building classic brands, where employees are recognized for their unique skills and talents while leaning on diverse teams and perspective to achieve success.


Job Summary:

The Woodford Reserve Brand Ambassador serves as a dedicated brand resource focused on growing the Woodford Reserve family of brands across the United States. Through the direction of the Woodford Reserve brand team and in collaboration with the Greenhouse Brand Ambassador Manager, the Brand Ambassador's mission is to increase visibility and loyalty among bartenders and consumers and to create trial and adoption opportunities within on premise. The Woodford Reserve Brand Ambassador will be looked upon as a trade and industry liaison and a key contact for national organizations such as the United States Bartender's Guild (USBG). This individual will lead the brand's efforts in attracting the interest and adoption of the high-end craft cocktail enthusiast sector.


Primary Responsibilities/Activities:

Brand and Category Championship

  • Serve as brand/category/mixology expert
  • Work to establish and leverage Woodford Reserve as the expert in the category
  • Have expert knowledge on competitor brands
  • Develops and maintains lasting relationships with bartenders, trade and key influencers
  • Support national initiatives in local market & nationally; serve as a host on scheduled visits to brand's home place when applicable
  • Conduct competitive analysis and master class level training
  • Utilize category knowledge to represent Woodford Reserve in local industry panel discussions
  • Provide specific brand expertise in retail interactions to leverage a brand opportunity, when requested by distributors
  • Act as spokesperson for public relations and media activity

Brand, Cocktail and Category Education and Training

  • Educate the consumer, trade and agency through direct interaction including:
    • Provide brand expertise/training at the distributor and key account level
    • Provide brand education to amplify consumer and trade dinners and other educational opportunities

Sales Integration

  • Liaise with the local on-premise manager to help build the brand in top mixology accounts. Activities include:
    •  Increase family of brands footprint through obtaining new points of distribution
    • Strengthen category leadership by obtaining menu placements in influential accounts
    • Manage key account list

Marketing and Media Integration

  • Liaise with the Woodford Reserve brand team to help amplify brand programming
    • Support national level bartender competition and programming
    • Serve as spokesperson for brand in media appearances that include cocktails/mixology
    • Storytelling exercises
    • Assist in brand tool box development and ideation exercises
    • Primary host of cocktail demonstrations, across digital platforms
    • Provide innovative recipe development with key trends and forecasting

Financial Responsibility & Administrative Requirements

  • Effectively forecast and allocate program resources against brand commitments
  • Timely submission of required program documents and deliverables


Minimum Requirements:

  • Four years of high-end mixology experience within the whiskey category
  • Willingness to travel up to 30%
  • Entrepreneurial minded
  • Creative thinker with an ability to innovate around the brand
  • Excellent public speaking, presentation and communication skills
  • Familiar with developing PowerPoint presentations
  • Able to collaborate and develop and maintain effective working relationships with all members of extended sales and brand teams
  • Has sound financial skills and experience managing a budget
  • Willingness to work unconventional hours (late nights and weekends)
  • Shows strong networking skills and ability to build and maintain relationships within accounts, communities and organizations
  • Must have a valid Driver's License, reliable transportation, and be able to drive/travel through the designated market area


Essential Physical Functions:

  • Strong oral and written communication skills
  • Observes associate, customer/member, or supplier behavior
  • Enters and locates information on computer
  • Creates documents, reports, and event recaps
  • Ability to lift weight in excess of 40 lbs.
  • Ability to carry weight in excess of 40 lbs.
  • Ability to sit/stand for prolonged periods of time
  • Ability to pick up and transport Point of Sale (POS), event equipment, and product

Additional Comments:

This is a full-time position based on an annual contract with the client.


Additional Attributes for Success in the Position:

  • Develop and Maintain Key Channel/Customer Relationships:  Develops and maintains lasting relationships with media, trade and consumer, key influencers
  • Motivated by Adding Value: Operates with a high level of energy on outcomes.  Demonstrated enthusiasm for the organization through commitments and actions
  • Accountability: Works autonomously and delivers against predetermined brand and program goals
  • Consumer Orientation: Understands consumer targets of each brand and how brand and channel fit with consumer motivations by occasion
  • Professional Demeanor:  Is timely for all meetings, well dressed, always practices responsible drinking habits, and prepares for meetings in advance.
  • Planning and Implementation: Links brand strategy, brand communication, and brand promise to experiential/episodic consumer events. Additionally, the Brand Ambassador is expected to participate in brand planning meetings from inception and ideation through execution to ensure that the experiential piece will work in the trade

 

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