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  • - Greenhouse Agency
  • boston, MA, USA
  • Full Time

Greenhouse agency

 

Regional Scotch/Slane Brand Ambassador

 – Boston, MA


Company Overview:

Greenhouse Agency is an integrated engagement focused marketing agency committed to thinking boundary-less and innovating to empower others. We are industry experts who curate creative experiences that drive brand adoption, challenge the status quo, and spark movements.  We look for passionate and talented people with integrity and an entrepreneurial spirit to join our movement. Apply today to become a part of our fun, challenging, and dynamic Greenhouse family.


About Our Client Brown-Forman:

Brown-Forman is one of the largest American-owned spirits and wine companies and sells its brands in more than 160 countries. Brown-Forman's culture is a direct reflection of their deeply held core values of integrity, respect, trust, teamwork, and excellence. Their values permeate everything they do and guide their actions with employees, customers, and communities. Partner with this collegial company, building classic brands, where employees are recognized for their unique skills and talents while leaning on diverse teams and perspective to achieve success.


Job Summary:

The Scotch/Slane Brand Ambassador serves as a dedicated brand resource focused on growing the BenRiach, GlenDronach, Glenglassaugh and Slane brands in the designated market. Through the direction of the Emerging Brands team and in collaboration with the Greenhouse Brand Ambassador Manager, the Brand Ambassador's mission is to increase visibility and brand awareness among consumers and trade and to create trial and adoption opportunities within the off and on premise.

The Scotch/Slane Brand Ambassador will be looked upon as a trade and industry liaison and a key contact for national organizations such as the United States Bartender's Guild (USBG). This individual will lead the brand's efforts in attracting the interest and adoption of local scotch, cocktail and whisky accounts. He/she will conduct regular meetings and trainings with the distributor and trade to strengthen Brown-Forman's position within these organizations.

The Scotch/Slane Brand Ambassador may also serve as the spokesperson for the brands with both trade and consumer media platforms.


Primary Responsibilities/Activities:

Relationship Building, Sales and Advocacy

  • Liaise with the local on-premise Market Manager to help build the brands in top influencer accounts. Activities include:

    • Increase family of brands footprint through obtaining new points of distribution

    • Champion the on-premise and non-traditional/non-licensed event efforts (such as local events) by building lasting trade and consumer relationships within targeted accounts (consistent with target profile)

  • Support national initiatives in local market; serve as a host on scheduled visits to brand home places when applicable

  • Identify key market influencers and stakeholders, establish relationships and develop a network of brand evangelists

  • Support the distributor's efforts to meet trade priorities and goals as defined in the brands' standards

  • Support local market and distributor team in on and off premise blitzes

  • Work to establish and leverage brands as the expert in the category

Trade Engagement and Event Planning

  • Work with national accounts team through the Field Marketing Manager on drink strategy/design and event conceptualization and execution. The Ambassador will be responsible for supporting in the execution of any developed events

  • Identify potential trade programming and engagement opportunities

  • Planning and executing trade-focused events that will create brand awareness, encourage trial, build a following, and assist in development in brands' social media bases

  • Represent the brands via participation in bartender/trade organizations

  • Identify, create and uncover brand-building opportunities in accordance with national platforms

  • Develop, present and oversee localized programs with a primary focus against on premise channel stakeholders, including on-premise sales teams, local mixologists and bartenders

  • Leverage brand & category expertise to assist in consumer facing activities targeting key influencers and adopters

PR and Media Spokesperson

  • Liaise with the Public Relations Manager and Digital Manager to help amplify brands' public relations and digital platforms, which includes:

    • Spokesperson for brands in media appearances that include cocktails/mixology

    • Bartender outreach

    • Storytelling exercises

    • Assistance in brand tool box development and ideation exercises

    • Support national level bartender competition and panel discussions

    • Host cocktail demonstrations, across digital platforms

    • Provide innovative recipe development with key trends and forecasting

  • Build and leverage a network of local bartenders and trade members through digital and social media and collaborate with the Social Interactive Manager to develop social/digital programming directly targeted at the bartender community

Category and Brand Trainings

  • Serve as brand/category/mixology expert and provide master class level training at the distributor, consumer and account level

  • Engage with trade through brand sampling, education, and training. Organize and serve as a host on trade visits to brands' homeplaces

Consumer, Trade and Competitive Insights

  • Foster, maintain and share expert knowledge on competitor brands

  • Best practice sharing across North American Region (NAR)

  • Provide consumer/channel/competitive insights and communicate local market intelligence and competitive information to various stakeholders across NAR

Administrative Responsibilities

  • Create and manage budgets for all individually developed programs. Manage ongoing allocation of program funds

  • Effectively forecast and allocate program resources against annual brand calendar

  • Ensure timely submission of required administrative deliverables including recaps and insights


Minimum Requirements:

  • Four years of experience within the whisky and whiskey category

  • Willingness to travel up to 30%

  • Entrepreneurial minded

  • Creative thinker with an ability to innovate around the brand

  • Excellent public speaking, presentation and communication skills

  • Familiar with developing PowerPoint presentations

  • Able to collaborate and develop and maintain effective working relationships with all members of extended sales and brand teams

  • Sound financial skills and experience managing a budget

  • Willingness to work unconventional hours (late nights and weekends)

  • Strong networking skills and ability to build and maintain relationships within accounts, communities and organizations

  • Must have a valid Driver's License, reliable transportation, and be able to drive/travel through the designated market area


Essential Physical Functions:

  • Strong oral and written communication skills

  • Observes associate, customer/member, or supplier behavior

  • Enters and locates information on computer

  • Creates documents, reports, and event recaps

  • Ability to lift weight in excess of 40 lbs.

  • Ability to carry weight in excess of 40 lbs.

  • Ability to sit/stand for prolonged periods of time

  • Ability to pick up and transport Point of Sale (POS), event equipment, and product


Additional Comments:

This is a full-time position based on an annual contract with the client.


Additional Attributes for Success in the Position:

  • Develop and Maintain Key Channel/Customer Relationships:  Develops and maintains lasting relationships with media, trade and consumer, key influencers

  • Motivated by Adding Value: Operates with a high level of energy on outcomes.  Demonstrated enthusiasm for the organization through commitments and actions

  • Accountability: Works autonomously and delivers against predetermined brand and program goals

  • Consumer Orientation: Understands consumer targets of each brand and how brand and channel fit with consumer motivations by occasion

  • Professional Demeanor:  Is timely for all meetings, well dressed, always practices responsible drinking habits, and prepares for meetings in advance.

  • Planning and Implementation: Links brand strategy, brand communication, and brand promise to experiential/episodic consumer events. Additionally, the  Brand Ambassador is expected to participate in brand planning meetings from inception and ideation through execution to ensure that the experiential piece will work in the trade

Position Financials (Annual): 

Base Salary: $ 55,000 – $ 65,000
Bonus Opportunity: $ 10,000
Auto Allowance: $ 6,600
Communication Allowance: $ 2,400
Benefits: Medical, Dental, Vision, 401K

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